Seasonal Visions
Seasonal Visions International
Our exclusive business segment, Seasonal Visions International (SVI), dedicated to the design and marketing of innovative seasonal products in the USA. As a leading brand in the seasonal decor industry, SVI specializes in creating unique and captivating Halloween and Christmas product designs for major retailers.
Our success is built on a foundation of creative excellence and relentless innovation. Seasonal Visions International is renowned for its imaginative approach to seasonal decor, bringing fresh and exciting products to market each year. Our talented design team combines artistic vision with market insights to develop standout Halloween and Christmas decorations that capture the spirit of these beloved holidays.
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Meet the Sales Team
Rick Anderson – Senior Vice President
Rick has over 20 years of executive level sales experience in consumer products with an extensive understanding of the import process. As the Senior Vice President for SVI Global, he is responsible for the overall sales and profitability for SVI Global’s two divisions, Seasonal and OEM.
As the Principal owner of a Manufacturers’ Rep business for over 15 years, Rick oversaw operations and sold product lines in multiple categories at regional & national retailers including Mass, Drug, Specialty and Discount. Rick’s success stems from building strong customer partnerships through transparent communication and value-add initiatives. His focus at SVI is to execute profitable business strategies for our partners, customers and employees.
Robert Roth – Director of Sales, Marketing & Product Development
Robert joined SVI as its inaugural Director of Sales, Marketing & Product Development. Utilizing his years of experience in each field, he leads an SVI team comprised of experienced sales managers, product managers and marketing specialists covering all seasons and all products.
Robert comes to SVI with an extensive background in consumer packaged goods and commercial products sales, marketing and product development. He spent the first part of his career in the Housewares Industry and the next stage of his career in the Consumer Electronics Industry leading sales and product teams, launching market changing new product innovations and leading consumer brands.
Amanda Fraistat – Sales Director
Amanda joined SVI in 2017 in the role of Admin & Business Development. She quickly excelled and moved to the Sales team and has since been working with retailers to create highly curated programs for both the Halloween and Christmas seasons.
Through her seven years at SVI, Amanda has worked with multiple types of retailers including Specialty, Mass Market, Drug, Distributors, and International Customers. As Sales Director, she continues to work directly with customers as well as both the SVI US and China teams to develop programs uniquely suited to each customer’s needs.
Alex Jensen – Sales Account Manager
Alex came to SVI in 2023, in the midst of Halloween’s explosive growth to continue the company’s upward trajectory. She has over a decade of sales experience and a proven track record of success in consumer product, direct to consumer, outside and business to business sales.
As an SVI account manager, she is on the front lines of building and maintaining customer relationships and exceeding customer expectations. It is her expert communication skills that help to bridge the process of product development from concept to prototype, all the way to the retail floor.
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Get in Touch with Seasonal Visions
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