About SVI —
Our Story, Vision, and Values
Your Premier Partner in Supply Chain Management
In 2003, CEO Scott Fraistat founded SVI, establishing it as a vendor for major retailers. Born from a unique perspective, SVI brings together distinctive skills and a deep understanding of the supply chain management journey and needs for success. SVI specializes in streamlining and optimizing your operations. Our expertise turns the complex process of sourcing and importing into a smooth, accessible journey.
1
Over 20 Years of Expertise:
Pioneering industry solutions with over two decades of experience.
2
Global Reach, Local Expertise:
A robust network of 500 associates across the globe, including: USA, China, Vietnam, South Korea, Malaysia, Indonesia and Mexico
3
Comprehensive Support:
Fully equipped to handle all your overseas manufacturing needs with efficiency and expertise.
Experience with SVI Global –
where every aspect of your project is masterfully managed.
Price competitiveness, uncompromising quality standards, operational efficiency, and stringent compliance measures are our guarantee of your success.
SVI History Milestone
2003
SVI Established
Founded in the US as a seasonal products company focusing on Halloween and Christmas.
2006
Open Office in China
SVI opened its first office in Changan, Dongguan City, Guangdong Province, China. 
2007
New Business
SVI started the OEM business.
2011
In-hose Test Laboratory
SVI set up a fully functional internal laboratory to conduct testing. 
2013
Company Renaming
SVI changed its corporate name to SVI Global Limited to reflect different business segments. 
2019
Quality Certification Approval
SVI Global obtained ISO 9001:2015 certification in April.
2020
Vietnam and Korea Offices
Opened offices in Ho Chi Minh City, Vietnam and Seoul, Korea.
2020
More Quality Certification Approval
SVI lab is fully certified with CNAS and CPSC.
2022
Malaysia Office
Opened SVI Global office in Malaysia.
2023
Indonesia and Mexico Offices
Opened office in Kata SBY, Jawa Timur, Indonesia and San Diego CA 92101 for Mexico business.
2024
Guangzhou and Yiwu Offices
Opened offices in Guangzhou and Yiwu, China.
Added 100 people to 500+ people.
Expanded Vietnam office.
Our Leadership
Our team comprises seasoned professionals who bring decades of experience and a shared vision for excellence in every aspect of our operations. Get to know the individuals guiding SVI Global towards continued growth.
Scott Fraistat – CEO/President
Scott was a co-founder of Seasonal Visions international in 2003. As President and CE0, Scott is responsible for implementing the company’s strategic vision and setting the overall course for operations and aggressive growth.
Scott is a respected leader in the seasonal products industry with strong roots in retail merchandising and production. His over twenty-five vears of experience include marketing and management positions at Topstone Industries and Paper Magic Group. During his tenure, sales revenue grew from 23 million to over 90 million US dollars.
Scott lives in China to personally oversee SVl’s growing operations in Asia.
Andrew Lam – Vice President of Operations
Since joining SVI in 2005 as the Vice President, Andrew has been responsible for all merchandising teams, order processing, and all aspects of the order fulfillment process. Andrew also works directly with the President to expand factory resources in China’s consumer product operations and works with internal and external resources to establish new facilities for the growing company.
In his consumer product operations career, Andrew worked for PREL (Walmart Buying Agent), Paper Magic Group and Rubies Costumes in Hong Kong and China in the areas of order fulfillment and product development support.
Dr. Jesse Ng – Vice President of Finance and Administration
Jesse joined the group in 2014. As the Vice President of Finance and Administration, he is responsible for accounting, financial planning, treasury, internal control, and taxation. He also takes charge of the function of logistics, human resources, information technology, legal and administration of the group.
Jesse has been a certified public accountant of the Hong Kong Institute of Certified Public Accountants since 2004. He holds a Bachelor’s Degree in Business Administration from Lingnan University, a Master’s Degree in Professional Accounting from the Hong Kong Polytechnic University and a PhD in Enterprise Management from Shanghai University of Finance and Economics. His research covers Corporate Governance, Corporate Social Responsibility and Organizational Behavior. He has extensive experience in China manufacturing industry and well understanding of Chinese and Western business culture. Before he joined the group, he worked in Hong Kong-listed companies in the chemical and paper-making industry.
Jackson Lau – Vice President of Global Sourcing
Jackson joined our team in 2024 as the Vice President of Global Sourcing. In this role, he oversees global sourcing, supply chain optimization, and supplier management.
Jackson holds a Bachelor’s Degree in Business Administration from San Jose State University and an MBA from Stanford University. He brings a wealth of experience in consumer product markets across North America and Europe, covering the entire supply chain process from end to end. He is an expert in product development and global supply chain management, with hands-on experience managing production plants in Thailand, Malaysia, India, and Brazil.
Before joining our group, Jackson worked with multinational companies such as Philips Electronics and Woolworths. He was responsible for supply chain management and program management, driving efficiency and innovation in these roles. Jackson’s extensive background and proven track record make him a valuable asset to our team, ensuring our supply chain operations are world-class and continually optimized for success.
Stanley Wong – Director of Quality and Compliance
Stanley joined SVI Group in 2018 as Manufacturing Director. He is responsible for sourcing new factory resources to support company growth, factory capacity and capability evaluation, factory compliance audit, internal testing laboratory management and quality control function.
Stanley is a supply chain and operation professional with China manufacturing experience. He holds a Bachelor’s Degree in Computer Studies from the City University of Hong Kong and a Master’s Degree in Industrial Engineering from The University of Hong Kong. He has extensive experience in factory operation management, supply chain planning and continuous quality improvement. Before he joined the group, he has worked in several multinational companies such as Samsung Electronics, Targus etc. and was responsible for sourcing, supply chain planning, operation management and quality control functions.
Macky Liang – Director of Development
Macky joined SVI in 2020 as Director of Development. He is in charge of Product Development, Engineering and Graphic Design, developing and managing products from the conceptual stage to mass production.
Macky holds a Bachelor’s degree from the University of South China, majoring in Mechanical Engineering, he has over 18 years of experience in toys, FMCG, and electronic products. His extensive knowledge scope covers Engineering, R&D, Costing, Packaging and Project Management.
In his product development career, Macky worked for Mattel and Alpha Group in their China office, in the areas of Product Development, R&D, Costing and Packaging Design.
Hanncy Zheng – Business Development Manager
Hanncy joined SVI in 2011 as a merchandiser for stationery products. She has been working on multiple product categories across different customer accounts in her merchandising career at SVI.
Hanncy has comprehensive knowledge in manufacturing management and a deep understanding of customer needs and the SVI system of bringing service value to SVI clients. Now she is the Business Development Manager, in her role, she works with the company CEO for all new business leads.
Our Reach
The Global Sourcing Offices -Asia, Mexico, and beyond.
Embracing a global vision, SVI Global extends its reach far beyond borders, with sourcing offices strategically positioned across key locations including the USA, China, Vietnam, Korea, Malaysia, Indonesia, and Mexico. Our expansive presence with local expertise enables us to tap into diverse markets and harness the best resources worldwide to serve you better.
Selling to Customers All Over the World
SVI Global extends its reach to customers across all continents. Whether you’re in North America, Asia, Europe, or beyond, SVI Global is dedicated to delivering top-notch products and services tailored to your specific needs. Join us on our journey towards global sourcing success.
Office Locations:
- USA
- China
- Hong Kong, China
- Malaysia
- Vietnam
- Indonesia
- Mexico
FAQ about SVI Global –
A Talk with SVI CEO
How Did SVI Global Get Started?
We actually started as a seasonal products company called Seasonal Visions International. Our company was set up to sell both Halloween and Christmas items, mostly in the décor categories, to the major mass market accounts in North America. We were fortunate to have immediate success in product placement and had to quickly ramp up our supply chain for some relatively complicated items. Within the first few years, we found that we needed to have “boots on the ground” to train, manage and oversee the vendor base to ensure our shipments matched our samples and went out on time. Within a few years, we had built up a small staff in each of the categories of development and manufacturing.
At that time, we started to get inquiries from other companies on whether we could either help source or oversee factory issues and from that we started our OEM model. A few years later, Seasonal Visions became SVI Global Ltd to represent a broader array of products and services.
Why Was Dongguan Picked for Operations Center Location?
Back in the early 2000s, Dongguan was in the center of the “world’s factory.” Conveniently located halfway between Shenzhen and Guangzhou and only 2 hours from the center of Hong Kong, it was a great place to put our operations center. While the factory base in the last 15 years has moved north and west in China, the center of Guangdong province is still the right place to recruit management, engineers, designers, and other professionals from the great universities, corporate offices, and factories located all around us. We are 20 minutes from the Shenzhen airport, 1 hour from the Guangzhou Airport, and 90 minutes from Hong Kong airport.
How Did the Current Business Model Evolve?
I would love to say that it was all thought out back in 2004, but that would not be true. The ability to recruit talent, add space, and locate factories nearby, allowed us to almost never say no to an opportunity. With each new client, mostly acquired through word of mouth, we developed the expertise needed to support their business. What started as mostly sourcing jobs, turned into a model to cover the consistent needs for faster development, accuracy of samples, factory audits and QC, product testing, and even logistics.
What Product Categories Does SVI Specialize in?
Typical trading companies will specialize in certain product categories, where they may even have relationships with or invest in factories. We do not invest in factories as that might bias us to using the most appropriate resources for clients. We have grown fast due to our flexibility to ramp up staff and expertise on a very broad range of product categories. For us, it is not about the product (we can always hire experienced people and find the experienced production resource), it is about the process. We have discovered that across almost all consumer products, while each category has different challenges, the process of work that needs to be done is basically the same. From development to shipment, these consistencies have allowed us to build an expertise on execution and we simply layer this into our client organization more than other trading companies.
What Differentiates SVI from Other Companies?
SVI operates more holistically than other companies in this space. We provide the foundation of resources needed to all our clients to grow both vertically in their current space and expand horizontally to new spaces while running all of this through your virtual team in China. Our full stable of services will cover all your needs from start to ship. The goal is always a quality product at the correct price with the correct factory selection and oversight. With all of these operations working in concert with each other we support all of our overseas needs. Key attributes that are core to our beliefs are:
A) Ethics — First and foremost is our emphasis on ethics. Not only is it things we train for, it is things we strongly preach on a regular basis. If we are asking our clients to rely on us to be their eyes, ears, and mouth on the ground in Asia, they must be 100% comfortable that every decision we make on their behalf is the same one we would make for ourselves. Full transparency, prompt communications, and tireless focus on “the right thing to do” are something that our clients rely on every day.
B) Customer Only Model— We work for the customer and no one else. We do not invest in factories. We do not make side deals with factories. Every decision and every negotiation is on behalf of our client.
C) Flexibility — Our goal is to be the office in Asia that our clients would want to have themselves. This means dedicating an exclusive team with the staff members needed especially for that business and offering the full menu of services in any combination exactly for that client. We have found that a customer may not need everything we offer, but it is nice to know it is here and available when needed.
D) Breadth of Support — while sourcing is certainly key to getting things started, SVI has all of the support areas of operations to help our clients grow quicker than they ordinarily could. Our years of consumer product experience, coupled with a virtual army of technicians, help with new development, onboarding of qualified suppliers, and the oversight of production that allows customers to expand their customer base and product diversity with confidence and speed.
What Do You Attribute the Accelerating Rate of Volume Growth?
We grow in four ways: our customer’s internal sales growth, retaining current accounts, acquiring new accounts, and aggressively accepting new opportunities.
We have been very fortunate to have great clients who are growing their business. As they grow, so do we. We rarely lose an existing customer so that provides a stable base in starting each year. We rely mostly on word of mouth for connecting with and on boarding new clients. The key to this is service and customer satisfaction. Finally, we bring a “rarely say no” mentality to our business growth. We have the confidence to take on new challenges and are driven to make them successful.
The drive for growth is in SVI’s DNA.
What Does the Future Look Like for SVI?
I have never been more excited than I am now for our potential for growth. We have the infrastructure and processes in place for rapid and substantial volume growth. New product categories, new geographical territories, and continued expansions in our service model are all in our plans. But, one thing we will never do is sacrifice our levels and consistency of service for our existing clients in the hopes of getting new ones. As I always tell our staff, SVI’s biggest growth is still in front of us.
