Eric Nielsen

Eric Nielsen

Eric has led SVI’s product creation and development since its inception in 2003. As VP of Creative and Product Design, he has helped navigate SVI’s development processes and new product creation, directing teams of illustrators, artists, model makers, and marketing collateral writers. His teams are responsible for brainstorming and developing over 300 new items a year.
Eric has more than 22 years of product development experience in the consumer products industry. His market knowledge comes from years of hands-on work as an accomplished sculptor, illustrator, designer, and painter.